Kansas College Wrestling Fund – Initial Marketing Plan Revised 6-12-2011 1. Goal – To raise money for the Kansas College Wrestling Fund 2. Establish an annual fundraising target of $50,000.00 by August 31, 2012. 3. Organizational goal: It is the mission of the Kansas College Wrestling Fund to provide financial support for Kansas colleges and universities with active college wrestling programs. This financial support to Kansas colleges and universities will help provide wrestling, academic and eventual career opportunities for student athlete wrestlers in the State of Kansas. 4. Communications goals: 4.1. Build awareness about Kansas College Wrestling Fund’s work and impact. 4.2. Increase understanding of the relationship between college educations, wrestling and the benefits that these current and future college student athletes will bring back to future wrestling generations. 4.3. Motivate Kansas wrestling community residents to advocate for the Kansas College Wrestling Fund. 5. Marketing Objectives 5.1. Building cooperation and communication within the wrestling community by getting the Kids, High School, and College Wrestling communities excited about the Kansas College Wrestling Fund and its mission. 5.2. Increase the amount of incoming donations annually with a start date in 2010/2011 fiscal year and ending August 31, 2012, and budgeting for a 10% increase in the 2012/2013 fiscal year. 5.3. Identifying Target Audience - Individual donors in state and out of state, Corporate Donors in state and out of state, Kids Clubs and coaches, High School Teams and coaches, Middle School Teams and coaches, Staff members of prospective partner businesses and teams in the state—Work to build understanding with these groups of Kansas College Wrestling Fund and its role in helping student athlete wrestlers. 5.4. Identify Kansas wrestling community leaders who will lead Kansas College Wrestling Fund fundraising and marketing efforts in their own communities. 5.5. Encourage and suggest individual fundraising ideas for club presidents, high school coaches and other community leaders. As an example a decision by individual tournament directors to donate $1 additional entry fee at every Kansas wrestling event (We have estimated entries at approximately 40,000 per season). Individual club and high school team fundraising goals will be encouraged. For example a Kids Club president might encourage team members to individually fundraise an amount $25 to $100 annually. 6. Develop a Marketing Action Plan Action 1: Develop a brochure and cover letter (printable version on website discussed in Action 13 below). Action 2: Direct Mail and E-mail to Kansas Clubs and Certified Coaches Action 3: Direct Mail and e-mail to Kansas High School Wrestling Programs and Coaches Action 4: Identify a statewide e-mail and mailing list of current and past Kansas wrestling alumni and business owners willing to help provide scholarship donations to student athletes at the colleges in Kansas that offer wrestling. Action 5: Solicit individual donors in state and out of state Action 6: Solicit Corporate Donors in state and out of state. This would include fund raising corporate promotions at companies such as: Casey’s General Stores, Pizza Hut, QuikTrip, grocery stores, restaurants, etc. Action 7: Solicit USAW Kansas Kids Clubs for fundraising support. Action 8: Solicit Kansas High School teams for fundraising support Action 9: Special fundraising events such as a golf tournament, preseason college tournaments Action 10: Seek permission from youth and high school wrestling tournament organizers to allow volunteers work informational tables to promote the Kansas College Wrestling Fund. Action 11: Setup individual and corporate donor annual gifting levels: Platinum Level-$5,000 and above Gold Level-$2,000 to $5,000 Silver Level-$500-$1,999 Bronze Level-$1-$499 Consideration will be given to plaques or other various forms of reward recognition for donors at the various levels of gifting. Action 12: Setup method for electronic donations to Kansas College Wrestling Fund. Action 13: Setup a website for the Kansas College Wrestling Fund (Joe Knecht to design and maintain website) Action 14: Ask the USAW-KS Board to allow on the USAW-Kansas Homepage a Kansas College and University Wrestling Section that will list all the Kansas Colleges with wrestling programs, their coaches and will link to their wrestling home pages. Action 15: Work with the Kansas college and university wrestling coaches to have them actively work with the Kansas wrestling community to promote the Kansas College Wrestling Fund and wrestling in the State of Kansas. Action 16: Work with Kansas colleges and universities with wrestling programs to establish an annual Kansas Kids Benefit Tournament for the Kansas College Wrestling Fund. The tournament location would alternate annually between the Kansas colleges and universities which would provide the facilities free of charge. Action 17: Utilize media such as newspapers, radio and TV to promote the Kansas College Wrestling Fund when these opportunities become available.
