Another idea for promoting the product...have the primary sponsor for our NASCAR ride be "Dominant Toasties", Sheryl Crow singing "Steve McQueen" in the background, have the digital re-make of McQueen driving up in his Ford Mustang, brandishing a box of Dominant Toasties. With proceeds going to wrestling programs nationwide (and under priviledged families). The sky is the limit...

You can lead a horse to water, but a pencil must be lead.