I did hear the female at the front table with the laptop say "I will sell the passes back for $500" I wont leave her initials and edit later.

But it is not about the money!

Hospitality room = very poor!!
Raise the entry fee $20
Raise the gate fee ?
Program ad Fees $25 - $100
Score clock ads $100
$100,000 in bank
Sell Coaches passes back for $500
Stabbing your peers in the back - PRICELESS