I don't disagree with the fact that kids look forward to them and really like them. My boy still wears his CottonBowl national sweatshirt and shorts (that are too small now) so I get it.
I think that James and Will were there until the end, and had the phone numbers and email on the flier. I am also sure that it was an honest mistake by James.
Bringing it on here to is what made it get out of hand. A simple call or email or pm what have answered the question.