Why don't we start with the simple things first.
1. Singlets
Many kids now days, especially the bigger ones, do not like singlets. I personally hate the compression t-shirt and shorts look out there but there are MANY kids who won't wrestle because of the attire. Start showing out alternatives to the singlet to make kids more comfortable.

2. Interfering with other sports interest/weight cutting
Most parents and students think that every kid in wrestling HAS to cut weight. We all know that while cutting excess weight is almost always beneficial it is not a HAVE to. Educate athletes and ESPECIALLY parents on the rules that keep weight loss safe in modern wrestling. Also some kids want to lift and bulk up for football etc.. This is ok, you can lift and eat during wrestling. If you eat truly healthy during the season while practicing you will develop a lean body mass and still maintain size while getting stronger, more flexible, and have better endurance. Also you HAVE to involve other coaches. I preach to football coaches the Explosion, footwork, coordination, and hand fighting wrestles develop that translates over from wrestling to football. Its most notable in big guys, wrestling produces better athletes that become better football players. Especially on the line and defensive side of the ball. It also makes kids tougher. One way we brought this to the attention of our football coach was by having him be a guest coach for a duel and a whole week of practice. He came away thinking of which guys he thought he needed to direct to wrestling the next season INSTEAD of powerlifting. We all know how huge that is.

3. Gain notoriety
Something that we as a community struggle with is displaying wrestling outside of our "group" or other wrestlers. PROMOTE, PROMOTE, PROMOTE. Go door to door inviting people to meets, camps for kids, fundraisers etc.. Tell people what its good for i.e. going to college, building work ethic, character, discipline, health, staying out of trouble on the weekends and after school, all the things good about wrestling that is good for someone's kids. Talk to kids about how it can help them in other sports, talk to an aspiring MMA fighter about how wrestling is the best foundation for the sport. PIMP THE SPORT OUT!!! Go out and be seen in the public, community service etc.. We have the most dedicated coaches and fans. But we have to go out and about and really push.

4. More offseason opportunities
One draw back of wrestling is generally there are no pick up games of wrestling. I totally agree with having these round robin tourneys where you just kind of show up. Have some relaxed folk style tournaments during the offseason. Not another Fargo but something fun, maybe play with the rules a bit.

I think these are all achievable things within the next couple years and I think with the growth of women's wrestling I think we will be ok. But we have to work at it!!