It is true that a win is a win but when you said the better wrestler does not always win, are you acknowledge the better wrestler lost? I think the higher ranking would go to the better wrestler not necessarily the winner. Of course, it is speculative to proclaim him the better wrestler if he does not win the match. In this case the rankers will need to consider the whole body of work. The head to head win certainly is a big part of the whole body of work