The prices are too high so we have always known to pack a huge cooler full of food and drinks, try to park close and just go to the van to eat and drink between matches. Another thing we did was to go next door to their concession stand which had better food and lower prices. Thirdly, Sonic is not too far and is easily within walking distance. We ate there for lunch and were only gone for about 30 minutes. If more and more people would not purchase the high food and drinks at the concession stand, would the vendor's still charge as much or would they lower the price. It is a matter of business that if they can not sell something, they lose money.